12/6/06

Does the FIC lie about their readership?

On the announcement of their revamped FIC Blog they tout their great numbers:

Connecticut in the Crosshairs began in 2004 and quickly became one of the most viewed political blogs in the state. The media tried to ignore us and the liberal blogs loved to mock us (which just made us smile and blog more!) but we kept growing until we were receiving over 350,000 hits a month. Given that the technology we were using was, frankly, junk, this was a major coup. But we’ve learned a lot since then and we now have one of the best blogging platforms around. In the future we will be adding even more functionality, with a video and audio podcast already in the works.


I find that number to be impressive if it were true... But is it?

I looked around at some of the more popular Blogs in Connecticut and decided to do a simple comparison. I found that one of ctblogger's site connecticutBLOG generated about 1329 hits in the last week alone... Not bad! He has been averaging somewhere in between 2,500 and 80,000 hits per month in the last year. That is outstanding! Not the most popular Blog in the nation (HuffPo), nor even the most trafficked site in Connecticut, but great numbers for any political Blog.

As outstanding as ctblogger's numbers are, they are still dwarfed by the Family Institute of Connecticut's claimed 350,000 hits per month. Alexa rates connecticutBLOG a very respectable 1,410,658.

Traffic Rank for connecticutblog.blogspot.com: 1,410,658

Considering the millions of Blogs out there that is a very good number ESPECIALLY for a political blog. Not quite up there with the dailyKos (Ranked 1,764) but an awesome ranking all things considered. It lead me to wonder where Alexa would have the FIC Blog ranked...

Traffic Rank for ctfamily.org: 5,553,563


No! That can't be right? The FIC says they get 350,000 hits per month and connecticutBLOG has never had more than 80,000 on it's best month? How could ctblogger's Blog be higher ranked for traffic ranking than the FIC's Blog?

Unless the FIC is lying about their traffic...

Go ahead and look at the comparison of these two sites traffic at Alexa.

Those really high peaks in blue are connecticutBLOG on their best days... Reaching 80,ooo hits AND 100,000 page views in the month of August. Again WOW! As for the really tiny bumps in red... Those are the supposed 350,000 hits per month that are claimed bye the FIC.

Looking at those numbers compared to ctbloggers it is easy to see that it is impossible for the FIC website to have 350,000 hits per month when their ranking is so low and, even on the FIC's best days, they don't even get as many pageviews as connecticutBLOG.

Little wonder why the FIC doesn't have a viewable sitemeter on their website, huh?

I think the Family Institute of Connecticut is lying the big lie. And I think I have proven it. Aren't those great moral values that they want to preach to your families? The FIC site is a pious fraud. Much like the hipocritical Dobsonites, these lying immoral fraudsters should focus on their own damned families.

Note: Those numbers on the Alexa links can fluctuate, but those were the numbers reflected as this was written.

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